main_titleWeb Design

Sophisticated, state-of-the-art design User-friendly navigation and layout Responsive design to fit all media Geared for Search Engine Optimization (SEO) Aimed at attracting, engaging, and retaining visitors

Your Website is Your Virtual Storefront

Website Design & Development Palm Beach County

Your website can enhance or destroy your credibility. When people go to your site, they are looking for more than information. They are consciously or subconsciously making the following judgments:

Is this business credible and trustworthy? Does it look like a professional, stable company? Does the site make me feel welcome? Does this business address the problem I need solved?. Most websites have a 30-60% bounce rate. In other words, a substantial percentage of visitors who enter a site leave immediately without viewing other pages. That is why it is important to capture their interest right away and give them plenty of reasons to stay on your site.

How to Create a Great First Impression?

The # 1 factor in judging a site’s credibility is its overall design, including its use of multimedia. If visitors don’t click through to all your pages, even the greatest content will go unread. Here are a few tips that can impress new visitors to your site, keep them “clicking” pages, and get them to come back:

  1. Choose two to four colors. Pick colors that are suitable for your audience and draw attention to select elements. Don’t try to make everything stand out or nothing will.
  2. Avoid unnecessary animations and gadgets. Although they may look up-to-the minute, these can be expensive and distract visitors from your real messages.
  3. Create a Simple, User-Friendly Navigation System and Layout. Make it easy for visitors to know where to go and how to get there.
  4. Maintain Consistency. Make sure that all design elements – colors, sizes, logos, layout – and placement of these elements are consistent from page to page. Use one page layout for the homepage, one for each content page, and one for forms.
  5. Maximize Readability. Use fonts, font sizes, and font colors that are easy to read; don’t single space; include bulleted lists, section headers, and short paragraphs; and leave plenty of white space.
  6. Use Visuals to Engage Readers. People learn and retain information better by viewing images than by reading test. That is why images – photos, videos, artwork, charts and figures, and videos – can be a powerful feature of any website.

 

Interactive, Web-Based Applications Make a Site Come Alive!

Don’t view your website simply as an electronic advertisement. By adding web applications to your website, you can really do business on the Internet. One way to encourage interaction is by adding Calls to Action (CTAs) and Landing Pages. For example, your website could offer visitors a free or discounted product or service. All the prospective buyer has to do is click on a CTA button or link that takes them to a “landing page” that contains a form asking for their contact information. Once you have that information, you fulfill their request, and you have a new lead that you can use to generate sales and additional offers. (Add hyperlinks to text in the Inbound Marketing Section of website). Another simple way to encourage interactivity is to ask visitors to “Like” your website or comment on your Blog. Using social media – including FaceBook, YouTube, Twitter, and LinkedIn – also creates interactivity and can generate a real “buzz” about you and your business.

Responsive Design Ensures That Your Site Fits All Media Devices.

With the growth of tablets and Smart phones, people are surfing the internet more than ever before. They are using their mobile devices to shop 24-7 in their cars, in stores, and just about anywhere. For that reason, it is important that prospective buyers be able to have great access to your website regardless of the browser or medium they happen to be using. Responsive design software automatically changes the layout according to the user’s screen size and resolution so that it suits a large home computer and a small cell phone.

Responsive Design Ensures That Your Site Fits All Media Devices.

With the growth of tablets and Smart phones, people are surfing the internet more than ever before. They are using their mobile devices to shop 24-7 in their cars, in stores, and just about anywhere. For that reason, it is important that prospective buyers be able to have great access to your website regardless of the browser or medium they happen to be using. Responsive design software automatically changes the layout according to the user’s screen size and resolution so that it suits a large home computer and a small cell phone.

Effective Web design and SEO go Hand-In Hand.

If you want your website to be attractive and to attract visitors, you must pay close attention to Search Engine Optimization (SEO) from the very beginning. That means even when you are choosing your URL. You want to select a URL that will draw attention to your site – one that will have some meaning for potential visitors. For example, www.autonation.com is a perfect URL because it says exactly what the company does – it is the largest retailer of new cars, trucks, and SUVs in the U.S. As you are creating your navigation structure, you should also be thinking about your Page Titles and Meta Tags. These are the ways you label and describe your pages so that search engines can find you.

Why PBCASEO?

PBCASEO provides expert support for website design based on the above principles. In addition, we can help you to integrate great content, develop effective SEO strategies, and Inbound Marketing techniques from the outset. If you would like more information…

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