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Search Engine Optimization

Extensive keyword research On-site optimization
using metatags and rich content Off-site
optimization through outreach to search engines
and directories Sophisticated analytics First-page
rankings on Google, Bing and other search
engines

Quality SEO Marketing In Palm Beach County : Making Your Business Stand Out

What is Search Engine Optimization (SEO)?

Perhaps you’ve already developed a business website or are planning to do so in the near future. You want to make sure that people visit your website, don’t you? Search Engine Optimization (SEO for short) is the process you can use to maximize the number of visitors that come to your website.
Even if you haven’t heard of SEO, you have most likely used its results to conduct your own web searches. Nearly 4 out of 5 adults, including more than half of seniors over the age of 65, routinely use the internet to search the internet and make online purchases. If you are like most people, you click on the top two or three businesses on page 1, skipping over the paid advertisements that appear just above them

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Why is SEO Important?

The internet has become a massive hub of businesses, advertisements, and social media networks with throngs of people desperately seeking the products and services that best meet their needs. Amidst this dizzying array of offerings, your online business must stand out and effectively grab customers’ attention. Having an attractive and well-designed site with relevant and easily accessible content is very important, but it is not enough. The most important thing when optimizing your site is to make sure that you appear on the first page on search engines like Google, Bing, and Yahoo. Are you on the first page of Google, Bing or other popular search engines? If not, you are losing a vital important marketing opportunity. According to a study by online ad network Chitika, businesses listed on page 1 receive 92% of all Google Traffic. Furthermore, the first domain listed on Page 1 receives 33 percent of the overall search traffic, the second receives 18 percent, and the seventh listing gets only 3.5 percent.Quality SEO marketing is the key to unlocking the potential of your internet presence because

  • More people will trust you, and they will be compelled to check what you have.
  • People will automatically assume that your company is the best because it is ranked at the top.
  • You will receive a great return on investment as SEO drives people to your website and inbound marketing generates leads and sales.
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SEO Made Easy

Fortunately, if you create a clean, well-designed website that is easy to navigate and has great content you are halfway to solving your SEO problems. That’s because search engines are looking for sites that are easy to use and provide visitors with relevant, high quality information. In addition, to achieve high rankings, businesses must follow other up-to-date SEO marketing practices, which are changing all the time as web developers and technical gurus have become ever more sophisticated. A decade ago, one could obtain high rankings by simply placing Meta-Tags, Title Tags and relevant keywords on a site so that search engines would have easy to understand descriptors of what was on each page.While these tags and descriptors are still essential, they are just the tip of the iceberg. Search engine programs are now demanding a lot more in their rating systems. For example, they are judging the popularity and legitimacy of your site by the number of blogs and articles you post, the quality of your content, the number of followers you have, the number of cross-site and inbound links you have, and so forth. (For more information on SEO, download our ebook…)

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Why PBCASEO?

Working with a knowledgeable and skilled company like Palm Beach County Affordable SEO & Inbound Marketing can ensure that your brand receives the highest possible visibility and allure. We know how to apply the most current and effective SEO marketing strategies where they are most effective. We provide both onsite optimization and offsite optimization – i.e., by submitting your website to local, national and international search engines and directories.

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