Attract your target audience Provide compelling
information about your business Differentiate
you from your competitors Maximize your SEO
rankings Convert visitors to leads and ultimately
Affordable content management is what visitors and search engines look for to determine the legitimacy, utility, and professionalism of your website. Your content should be:
The first rule of thumb is that your website is not all about you. You need to think about what’s in it for those you are trying to reach. The more information you provide them, the more they will trust and respect you. Don’t talk about how terrific you or your business are, but how you can help solve their problem. Focus on the outcomes and benefits they will receive, not just the products or services you will provide.
A value proposition describes your target customer, the problem you solve, and why you do it better than your competition. A typical value proposition includes the following elements: For (target customers), who are dissatisfied with (the current alternative), our product or service is a (new or different product), that provides (key problem-solving capability), unlike (the product alternative). Stating your value proposition upfront on your website will allow visitors to understand who you are and what you do, how you address their particular problem, and why they should deal with you rather than with someone else. Then, throughout your website, it is important to anticipate your visitors’ questions and provide credible and better answers than those of your competitors.
Ten Surefire Tips for Creating High Quality Content
Blogging is one way to provide valuable content without overwhelming your website with too much text. It is an important component of any inbound marketing strategy and a great complement to your website. Blogging enhances SEO, increases interactivity, drives more traffic and leads to your site, and is a useful way to get inbound links as other experts connect with your site. According to HubSpot, companies that blog receive 55% more website visitors. And B2C companies that blog generate 88% more leads than those who do not. The more you blog, the better your results!
PBCASEO offers a range of quality content services. Our professional copywriters can assist you in creating, revising, or editing your site’s content so that it will inform and engage visitors, create leads, and generate sales. By integrating SEO from the very beginning, we will make sure that your site is keyword-rich and search engine friendly so that prospective customers will be certain to find you. That way your business will stay ahead of your competition.