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Content Management

Attract your target audience Provide compelling

information about your business Differentiate

you from your competitors Maximize your SEO

rankings Convert visitors to leads and ultimately

sales

What are the Four Essential Elements of Quality Content?

Palm Beach County Affordable Quality Content Management Solutions

Affordable content management is what visitors and search engines look for to determine the legitimacy, utility, and professionalism of your website. Your content should be:

  • Tailored to your target audience
  • Help them solve the problem they are trying to address
  • Provide them with the information they need to learn more about your product or service and make an informed decision
  • Focus on the benefits or expected outcomes of your product or service

The first rule of thumb is that your website is not all about you. You need to think about what’s in it for those you are trying to reach. The more information you provide them, the more they will trust and respect you. Don’t talk about how terrific you or your business are, but how you can help solve their problem. Focus on the outcomes and benefits they will receive, not just the products or services you will provide.

The Importance of Stating Your Value Proposition

A value proposition describes your target customer, the problem you solve, and why you do it better than your competition. A typical value proposition includes the following elements: For (target customers), who are dissatisfied with (the current alternative), our product or service is a (new or different product), that provides (key problem-solving capability), unlike (the product alternative). Stating your value proposition upfront on your website will allow visitors to understand who you are and what you do, how you address their particular problem, and why they should deal with you rather than with someone else. Then, throughout your website, it is important to anticipate your visitors’ questions and provide credible and better answers than those of your competitors.

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Ten Surefire Tips for Creating High Quality Content

  1. Build a relationship. For people to buy from you, they have to know, like, and trust you. Use your voice and be personal, but also be informative
  2. Write captivating headlines that grab your readers’ attention. Make sure to back them up with clear and useful content.
  3. Unless you are speaking to an expert audience, keep the language simple and jargon-free. Technical language turns readers off.
  4. Provide unique information – both people and search engines love it. Offer something that others don’t know or can’t find easily on the internet.
  5. Write for humans not search engines. You want your readers to understand and be emotionally connected to your article or content. This is not possible if your primary focus is on keyword density and placement.
  6. Write longer and better content, but present it in bite-sized pieces. The length of your content affects your search engine rankings, leads, and sales. Did you know that?
  7. At the top 10 web pages based on Google keyword searches typically average 2000 words? People assume that longer pieces are better researched and more valuable. Break up your content, however, so it is easy to read and understand.
  8. Do your research. Wherever possible, provide evidence to support your claims. If stating facts, numbers, or awards, try to back them up with a source and give credit when it is due.
  9. Engage your readers. One way to give your readers an avenue to connect with you and for you to learn more about them is by providing a space for comments. Another is to ensure that your site has links to social media.
  10. Be genuine. Don’t make claims that you cannot or do not intend to keep. Use your own voice and create fresh and unique content – it’s a good way to captivate your audience and keep them hooked on your site.
  11. Update your content regularly. Having an out-of-date website does little to build your credibility or create trust – just the opposite.
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Use blogs to amplify your content and engage your readers

Blogging is one way to provide valuable content without overwhelming your website with too much text. It is an important component of any inbound marketing strategy and a great complement to your website. Blogging enhances SEO, increases interactivity, drives more traffic and leads to your site, and is a useful way to get inbound links as other experts connect with your site. According to HubSpot, companies that blog receive 55% more website visitors. And B2C companies that blog generate 88% more leads than those who do not. The more you blog, the better your results!

Why Palm Beach County Affordable Online Marketing (PBCASEO)?

PBCASEO offers a range of quality content services. Our professional copywriters can assist you in creating, revising, or editing your site’s content so that it will inform and engage visitors, create leads, and generate sales. By integrating SEO from the very beginning, we will make sure that your site is keyword-rich and search engine friendly so that prospective customers will be certain to find you. That way your business will stay ahead of your competition.

tips-and-tricks-for-successful-content-managementDownload our FREE Ebook

“Tips and Tricks for Successful Content Management”.

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